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Finding the Right Manufacturer for Your Product

Finding the Right Manufacturer for Your Product

When it comes to bringing a new product to market, it is quintessential to have the best-fit manufacturer for your business. Many factors go into determining the best manufacturer for your organization, including quality, pricing, location, and factory size. Finding a manufacturer that is the best fit for your product and company is a tedious process but can ultimately save you money, time and prevent you from creating a failed product. 

What Exactly is a Manufacturer?

A manufacturer is a company that produces finished goods made from raw materials and/or sourced parts. It is common for manufacturers to specialize in producing specific types of goods such as tech, packaging, glass, boxes, and more. Once a manufacturer makes the finished good, they can ship directly to retailers, wholesalers, consumers, and more.

If you are developing a unique product, you must use a manufacturer rather than a drop shipper or supplier because a manufacturer has the capabilities to produce your unique invention.

The Location of a Manufacturer: 

The location of the manufacturer you select is crucial because it can affect the cost of production, the number of manufacturers to choose from, speed of production, and quality and labor standards. There are pros and cons to any manufacture, whether you decide to use a domestic or foreign company. Keep in mind that the best choice for your company may not be the same as another. While location will play a role in your ultimate decision, remember that the manufacturer itself and the quality of products they produce are most important. 

Domestic manufacturers located in North America pros and cons:

  • Perceived higher quality and labor standards
  • Lower shipping costs
  • Easier communication because of no language barrier
  • Higher cost for production 
  • Fewer choices in manufacturer to choose from 

Foreign manufacturers located overseas pros and cons: 

  • Less expensive production costs 
  • More one-stop services that can produce, package, and even sell products 
  • More manufacturers to choose from 
  • Potential language barrier
  • More expensive shipping
  • Limited warranty options and often no repair services 

When determining the location of your potential manufacturer, ask yourself these critical questions: 

  1. How much can you afford for your product’s production, and what price do you want to sell your product at?
  2. Do you need a one-stop-shop manufacturer that can handle producing the product and packaging it?
  3. If the manufacturer is located across seas, do they have an account management team that can address the potential language barrier?
  4. How will you plan on managing damaged or returned goods? Will you need the manufacturer or a third party to service products?

The Quality of a Manufacture: 

In any business, the quality of the product you are selling goes hand and hand with successful sales. To ensure that customers are happy with your product, have positive feedback, and make repeat sales, you must be sure that the manufacturer you are working with produces a quality product for you. 

To determine if the quality of the manufacturing company you are considering working with is up to your standards, you must do your research on them. 

  • Look for customer reviews and at their reputation. 
  • Who have they worked with in the past?
  • Does this company have poor labor practices? 
  • Does the company have any regulation violations or fines? 
  • Do they have quality standard certifications such as ISO9001?
  • What types of materials and quality of materials does this organization use?

After you have finished your research and meeting with a potential manufacturer to work, it is essential to ask questions to ensure that they are knowledgeable in the industry and market segment you are entering. 

The Size of a Manufacturer: 

Picking the size of the manufacture you are going to work with depends on a few things:

  1. What is the output quantity needed to meet consumer demands?
  2. How fast do you need a product manufacturer? Will they meet your speed and efficiency standards?
  3. What types of manufacturing processes do you need, and does the manufacturer have the capability to fulfill these manufacturing needs?

The answer to all these questions will significantly help you narrow down your manufacturing search. Some organizations may not meet the production needs of your product. Ensure that you have done your market research to have the most accurate idea of what you need in the size of the manufacturing company you will need to work with. 

The Cost of a Manufacturer 

The cost of a manufacturer that you will use varies depending on size, location, types of materials you use, reputation, and production speed. Investing in the proper manufacturer for your company and product can be worth the money if it means that you will have a better quality product on the market. When speaking with potential manufacturers, it is best to compare quotes and go with which one is best for your business needs. 

Takeaways: 

Working with a manufacturer is a large commitment that may take time to determine but can ultimately affect your bottom line. Doing the proper research and understanding the market demand for your product will ensure that you select the best company to work with. 

 

If you are looking for a manufacturer to begin working with, then check out Esino’s website because product design and manufacturing is our company’s specialty. We design and make high-quality electronic devices and offer super competitive prices. We not only work with you to create your product, but our engineers and project managers provide their expertise of over ten years of experience to elevate your product even further. We have over a decade of experience working with high-profile clients to develop their winning products. Although we manufacture overseas, we do offer repair services in the United States. Feel free to reach out to EsinoUSA if you have any questions or are interested in seeing how we can help! 

 

Interested in Esino’s manufacturing services? Check out the Inventors Only Contest for the chance to win up to $10,000 of product development services at Esino and much more. 

 

How to Know When You Have a Winning Product

An Expert’s Guide to Product Development Success

Inventors Only is hosting a product development contest to help inventors across the nation take their new product ideas to the next level. This contest is powered by Esino USA and many other renowned partners, all with plenty of years of experience in the product development industry. We want to share our expertise on what it takes to have a winning product in the Inventors Only Contest and the market. 

Winning Product Tip #1 – Make sure your product is necessary 

Developing a new invention often comes from noticing a problem, which sparks an ingenious idea for a product to solve it. Products that make life easier for people and solve problems are the ones that find the most significant success. These products become deemed by many people as a necessity. 

To determine if your product is essential and will withstand the market, ask yourself these questions: 

  1. Does it solve a problem? 
  2. Does it bring joy to life? 
  3. Are there similar or substitute products?
  4. Will this make other’s lives easier?

If your product can answer yes to these questions, you are off to a good start on the product development journey. 

Winning Product Tip #2 – Research and Ensure Your Product is Feasible 

Research during the product development process is a significant key to success. When you perform in-depth analysis, you can guarantee that you have a unique idea that has never been done before. You will learn if the product you want to develop is feasible and able to survive on the market.  

A common mistake that inventors make is conducting too little research. It is necessary to do a deep dive into what you want to develop and the market you will be entering. Any organization you work with, and all investors will want to know that you are knowledgeable in your product and what it will take to bring it to life.  

Tips and Questions for Getting the Most Out of Your Research: 

  1. Has your product already been developed? 
  2. Does someone already have a patent for your idea?
  3. Is it feasible for engineers to make your product? 
  4. What type of manufacturing will you need to mass to produce?
  5. What materials will you need for your product? 
  6. How much funding will you need? 

Winning Tip #3 – Know Your Market

A smart product developer knows the market they are entering and who their target audience is. It is highly suggested that you learn as much as possible about the people you are selling to so you can cater directly to them. When showcasing your product to investors, customers, and other product development companies you plan on working with, presenting your market knowledge will increase your chances of winning them over. 

What to know about your market 

  1. Who is the target audience? What do they do, where do they shop, how often will they use your product?
  2. Is your target audience a niche group? Will your product appeal to the masses, or are sales in this niche community sustainable?
  3. How much will you charge? How much do competitors charge? 
  4. What are your competitors doing right and wrong?

Final Winning Tip – Be Consistent 

Successful product development is a complex and lengthy process, but it will help set your product up for a win if you keep these tips in mind. It is essential to be flexible because the product development process is full of different challenges arising. If you are patient and endure these challenges, it will be worth it when you see your product come to life.

Inventors Only Product Development Contest: Over $100,000 Worth of Prizes

IRVINE, Calif.March 18, 2021  — Esino USA Corporation is excited to launch Inventors Only, a product development contest geared towards gathering creative and innovative inventors and offering resources and prize packages to help kickstart their invention. The top three finalists will be awarded a total of $17,500 toward product development services at Esino USA. Select finalists will receive additional prizes consisting of marketing, sales, patenting, e-commerce, app development services worth over $100,000 as well!

Inventors Only Contest Offers Over $100,000 in Services For Inventors to Kickstart Their Product!

To build a successful new product from scratch is no easy task. It is extremely difficult to take a product from idea to marketThis contest, known initially as the television show, “Movers, Shakers, and Invention Makers,” was established as a way for product development experts to provide feedback and resources to give inventors that extra push they need to get their product to the next stage.

There are countless hurdles in the product development process, and countless more to make a product successful. Many inventors have great ideas but get stuck in their product development process due to a lack of funds, lack of resources, or simply are not able to generate enough traffic or sales. The Inventors Only contest will provide resources, financial assistance, professional feedback, and industry connections giving those with the next big idea the extra push in their product development journey.

The Inventors Only Contest will take submissions between 9:00 am PST on Monday, March 15th, 2021 to 5 pm PST on Monday, May 31st, 2021. Finalists will be determined and revealed on Friday, June 4th, 2021. Inventors Only will contact each finalist for an interview that will take place between Monday, June 7th to Friday, June 11th. Finalists will pitch their idea and answer any questions related to their inventions. Contest winners will be announced on Friday, June 18th.

The three winners will be selected from the finalist, with different prize packages allocated to them based on their needs and stage of product development. First place will receive $10,000, second place will receive $5,000, and third place will receive $2,500 for product development services at Esino USA. The $100,000 worth of services from our partners include branding from Culture Mind Cinema, search engine optimization from Flying V Group, Amazon and Shopify services from Mueller Direct, patent services from Alcoba Law Group, and software development from AccQData.

The goal of Inventors Only is to create an opportunity for brilliantly minded individuals to showcase their groundbreaking products and provide resources for many more ideas to come to fruition. For more information on the contest, Esino USA, and any other partners, check out the Inventors Only Website.

 

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About Esino USA
Esino USA fulfills all your product development needs, including Prototyping, Engineering, Sourcing, Molding, Manufacturing, and Project Management. Esino has over ten years of experience working with start-ups and has brought more than 100 new products to market.

Contact: Ondrian Yeung
Email: o.yeung@usesino.com

How do I Turn My Idea into a Million Dollar Product?

10 Steps for Product Development Success

Daily life is filled with nuances and problems, leading many people to seek out more efficient solutions and create ingenious product ideas. You might be that person that has a fantastic idea, but what comes next? Although it can be overwhelming, here are five steps to get you started on the product development process and give you an idea of what to expect along the way.

1.  There is Always Room for Improvement – Research, Improve, Repeat

When you have an innovative product idea, the first thing to do is write EVERYTHING down. Putting your thoughts on paper allows you to thoroughly analyze the product’s strengths and weaknesses and determine what possible additions you can make to make the product even better. It is best to develop a concrete concept that thoroughly explains your product and its purpose. Once you have fully developed a product idea, make sure you research it to understand all of the information necessary to create it. Research is key to creating a groundbreaking product. Before you go all-in on this product, you want to be sure that no one else has developed this product, patented the idea, and that this is something consumers need to succeed in the market. 

One of the most common reasons why new products fail is that they are not needed. Here are some questions to ask yourself to help determine if your idea will be a successful product:

  • Is this product useful or enticing? 
  • Is there a large market for this product? A niche community may want your product, but will catering to this market segment be enough to remain profitable and thrive in the long run? 
  • Will this product still matter in 5 years?  
  • Are there similar products already on the market that will act as a substitute? 

You don’t want to end up with a well-developed product to find out that your product belongs to a small niche market or that your product is not interesting enough to be purchased. Do your research and be honest with yourself about your idea.

2. Bring Your Product to Life Digitally!

After establishing and researching your product idea, create an STP design file for your product. An STP File is a 3D assembly file supported by various mechanical design programs that shows all of the exterior and interior components that make up a product. The design file is extremely important as it allows people to evaluate your product and better understand how the product functions. If you do not have an engineering background, it is best to hire an engineer to assist you with this stage of the product development process. An engineer can create the STP File while providing feedback to guarantee your product is functional and consumer-friendly.  

When developing a product, its design’s functionality and features play a significant role when determining if it is consumer-friendly and enticing. Here are a few things to consider when designing your product to ensure its success: 

  • Is there a trigger for the product? The trigger is the reason why a user will go to the product. Learn and understand what motivates your target user and build your design to support the trigger. 
  • What is the action necessary to use the product? The action is the behavior performed to reap the reward for using the product. Is the action convenient and simple for the user? 
  • What is the reward of using the product? The reward is the benefit the user gets from using the product. Is the reward worth the action?
  • Is there investment for future repeat or use of the product? The investment is a seed planted that causes the user to utilize the product in the future. Will the product solve a problem the user has and trigger them to use your product again?

Image Source: UX Collective

You want your product to flow through this process to ensure that it is consumer-friendly and straightforward for customers to use frequently. When customers keep using your product and its features, you have the best chance at establishing customer loyalty, a repeat purchase, and positive word of mouth promotion about your product.

3. Prototype Development and Signing an NDA

After developing the design file for your product, it is time to create a functional prototype. If you don’t have an engineering or manufacturing background, you should contact a professional manufacturing company that makes prototypes and products to assist you with this part of the process. 

Choosing the right company to work with is crucial because you need confidence that they want the best for you and your product. When meeting with companies, it is necessary to sign a non-disclosure agreement (NDA) before sending over your design files. Signing an NDA ensures that you are protected and that the company will not disclose any information regarding your product or idea.

When you determine the company you want to work with, you will begin the prototype development stage. Here is what to expect during this process: 

  • Most products average 3-6 prototypes. It is doubtful that the first prototype will work correctly and be precisely what you want.
  • The process can be costly. On average, people spend a couple of thousand dollars to create multiple prototypes.
  • Creating a reliable product can take weeks or even months.

Remember that patience is vital for product development. The prototype development stage is often longer than most product creators expect. It always pays off to launch a fully developed product that consumers will love. 

4. Perfecting the Prototype 

Perfecting a prototype comes from trial and error plus feedback. If you work with professional engineers and account managers, they will study the design and product to help develop the best prototype possible. Since professionals and account managers have had their fair share in product development, they may know a feature or two that can further enhance your product. Their expertise can take your design to the next level by:

  • Making the product more marketable
  • Determining the optimal weight and size of the product 
  • Finding favorable materials to use for mass production. Sourcing the right materials involves many factors, including availability, cost, quality, and durability.
  • Introducing technology that you may not have been aware of

While working with a professional team, you should also test your product with potential customers. Having your potential customer base try your product or conducting a focus group with them gives you useful criticism and guarantees an actual need for your product. 

5. Gaining Funding and Creating an Online Presence

Gaining funding is an ongoing process that should begin throughout the prototype development process. Product development is often expensive, which is why it is smart to have investors and funding. When a product has financing, there is no need to skimp on quality or halt production because of a lack of funds. You want to release the best product possible to see success on the market with high demand. 

Ways to gain funding include:

  • Crowdfunding sites
  • Investors
  • Loans

Another essential ongoing process is establishing an online presence and garnering social media attention during development, which leads to early sales success. Establishing an online presence can include crowdfunding campaigns, having influencers in the industry review your product or prototype, social media paid advertising, and more.

Takeaways: 

A common mistake that product developers make is rushing to put out a product because they promised investors and potential clients a finished product by a specific date. You never want to send out or sell a product that is not finished or of low quality because it often leads to bad reviews.

Be prepared to face challenges, make many changes, and be patient as you work hard to make your idea come to life. If you have a great idea that will disrupt the market and help people, you can count on it being worthwhile to develop.

Once you are ready to begin the product development process, reach out to Esino USA to bring your product to life with one of our account managers. Esino is your one-stop-shop for all of your product development needs!

Stay Tuned for Developing a Product – Part 2

  1. Getting Manufacturing Quote 
  2. Clinical Testing
  3. Create Molds for Injection Molding 
  4. Start Production
  5. Bringing your Product to Market

Tooling: The Logical Solution to Manufacturing YOUR Product

Tooling: The Logical Solution to Manufacturing YOUR Product

 

What is Tooling, and How is it Applied

Tooling, short for machine tooling, is an essential part of most manufacturing processes. You can get a good idea of how tooling works by picturing a garlic press and how it facilitates the process by finely mincing each garlic clove. Just as the press minces your garlic cloves, tooling machines help you manufacture your products. Of course, there are other ways to create your products, just as there are other ways to mince garlic, but they aren’t made to perform the specific tasks needed to produce your product.

How Tooling can Drastically Increase Manufacturing Speeds and Improve Product Quality

Tooling creates unique tools or machines that make your product. These tools are tailored to the specific needs that your product requires and perform actions necessary in each step to mass produce your product. Though it does require time and monetary investment to initially set up the process, the benefits of tooling are tremendous. Once the process is in place, your product moves swiftly through each station until each component forms the whole. In the long run, you save a significant amount of time and money in the production process.

Types of Tooling

There are many types of tooling machines, one of the most prominent being Injection Molding. Other common types of tooling include but are not limited to cutting, boring, grinding, shearing, and assembling. Machines such as the automatic screw machine are also used to facilitate assembly. Depending on your manufacturing needs, different machines are organized into a system to create an automated assembly line to manufacture your product. Tooling is also widely used in packaging, where automatic sealing, cutting, heat shrink, and box sealing machines come into play. They drastically reduce the time that it takes to pack each product manually.

Advantages:

  • Speed: Machine tooling is an extremely fast method to produce large quantities of your product once the process is configured. 
  • Precision: Precision is guaranteed since the machine is fine-tuned to execute the most specific tasks.
  • Quality: Consistent quality through every cycle is a major advantage of tooling.

Disadvantages: 

  • High Upfront Cost: Very high upfront cost if you are looking to set up your own machine tooling to manufacture your products. Luckily, many companies specialize in machine tooling, so you can contract a company to manufacture for you.
  • For Large Operations: Tooling is geared for bulk manufacturing operations.

Determining if Your Business Needs Tooling Services

If your business has a high output of products, it may be a good idea to explore tooling options. Your two choices would be to perform tooling in-house or outsource to a manufacturer that can take care of the tooling process and manufacture your products for you.

If your business conducts its manufacturing in-house and has large quantities of output, you may want to consider tooling and implementing systems if you have not already done so. Because your manufacturing is already in-house, the next step is to optimize your system. Tooling becomes more effective as you produce more, so calculate how many units you need to produce for the initial tooling costs to balance out with the costs of producing units without tooling. Once you find this breakeven point, you can evaluate if it is logical to consider tooling.

If your business needs tooling services, but it is not feasible or too expensive to set up in-house tooling, it may be a better choice to look for a manufacturer that offers tooling to manufacture your products for you. This drastically reduces the initial cost of tooling and makes it possible for you to reap the same benefits without such a heavy investment. If you are looking for a manufacturing service that incorporates tooling, Esino is highly skilled in the field. We help many businesses take care of their manufacturing needs whether they require injection molding, assembly, screw fastening, packaging, and much more!

How Esino can Help Fulfill Your Product Development Needs

When trying to develop a product, Esino is your one-stop-shop. Our services include product design, prototyping, manufacturing, tooling, and repair services. We have a strong history with over 10 years of experience helping startups and creative entrepreneurs turn their ideas into successful products. We work hard to achieve the moment where our clients’ eyes light up when they see their product come to life. Take a look at a few of our past projects here!

Injection Molding: The KEY to cost-effective manufacturing and quick turnaround times

Injection Molding: The KEY to cost-effective manufacturing and quick turnaround times

When developing a product, it is essential to learn about the top manufacturing processes, one being injection molding. The injection molding process has grown to be one of the most efficient and cost-effective manufacturing processes because of its ability to quickly produce a large volume of identical parts. Injection molding allows for the flexibility of various shapes and sizes, resulting in a significant proportion of plastic products created in a short amount of time. 

How the injection molding process works

The injection molding process begins by feeding plastic material granules into a heated barrel. The plastic granules are melted down and mixed with a helical shaped screw. The screw then injects the melted plastic into a custom mold cavity created for each product. The plastic is left to cool and harden to the mold’s configuration. Once solidified, the piece is placed on a moveable platen and removed from the machine. The process is now complete and begins to repeat to produce more parts.

Image Source: Prototech Asia

Advantages of injection molding

  • Speed: Each cycle is completed in about 15-30 seconds. 
  • Low labor costs: This process uses an automatic tool that can produce your parts with little to no labor on top of the production. 
  • Low production cost: Using and creating a mold that minimizes materials and produces multiple parts results in a lower price per piece.
  • Low waste: There is little waste created because the mold is made custom to each part, and most products are recyclable. 
  • Design flexibility: These molds are the most versatile and flexible because they can create almost any shape in one piece.
  • Number of cycles per mold: Each custom mold can complete about 100,000 to 1 million cycles depending on the quality, maintenance, and conditions your mold is under. 

Are there disadvantages? 

  • High upfront cost: The high initial cost to create an injection mold can be a barrier to entry. On average, a mold can cost $12,000, but for smaller pieces, molds can range between $1,000 and $5,000, and for more extensive, it can cost up to $80,000. However, once this cost is covered, there are little costs to continue making the product. 
  • Part redesign restrictions: If you need to make a few changes to your parts, you will need to create a whole new injection tooling mold. To combat this problem, work with our team using our 3D printers to perfect your prototype, and ensure this does not happen. 

Where to go for injection molding? 

When choosing a company for manufacturing services such as injection molding, you should find a highly experienced company with a strong history in developing products that require similar expertise as the product you are trying to create. When you narrow down to your final choices, make sure you ask for case study samples of past projects or physical samples so that you can assess the quality of production.

When trying to develop a product, Esino is your one-stop-shop. Our services include product design, prototyping, manufacturing, tooling, and repair services. We have a strong history with over 10 years of experience helping startups and creative entrepreneurs turn their ideas into successful products. We work hard to achieve the moment where our clients’ eyes light up when they see their product come to life.